Logo Design

I started with choosing the right font to represent the idea.

Then I started to design the 'cup' part of the logo using the rectangle tool and pathfinder tool.

I distorted the shapes to give it an artistic look (I hope).

I then added facial features using the type tool and various characters of the keyboard.

Finally I added a 'steam' effect on top of the cup which was drawn with the pen tool.

And this here is my final product.

Idea behind the logo

At first I was not intending to make it look like a bearded man wearing a beret but as I was designing I realised that the design looked a lot like a person's face. So I decided to create something that was both a face and a cup. The portrayal of the beret is to give my brand an artistic feel to attract yuppies to my kopitiam. Adolescents these days love the arts so I thought why not. The beard and moustache are to add on to the artistic feel as most artists have some kind of moustache and beard. However the face is of no importance if it doesn't as well show the cup side of it. My kopitiam will be all about coffee and I want to create a brand image that allows artisans to come and enjoy a cup of coffee and (hopefully) work on their latest art pieces.

References
Elena, (n.d.). Royalty free vector logo icon of a collage of coffee designs. Retrieved 7 April, 2013 from
http://logos.co/1024/royalty-free-vector-logo-icon-of-a-collage-of-coffee-designs-by-elena-1405.jpg