Advertisement Poster Design

Advertisement poster design

First I created a background using the rectangle tool and gradient tool.

Then I inserted my logo and some graphics while moving the background aside.

I then added the text.

Next I designed the drink itself using these 3 different graphics.

This is the product of the 3 graphics.

Then I put it all together and adjusted everything accordingly.

And this is the final product.

References

Stain Solver, (n.d.). Chocolate syrup. Retrieved April 11, 2013 from http://www.stainsolver.com/artman/uploads/1/ChocolateSyrup.jpg 

Vkeong, (n.d.). Cendol. Retrieved April 11, 2013 from http://farm4.static.flickr.com/3532/4077633311_d3daa8032d_o.jpg 

Suraya Sulatin, (2010). Choco top. Retrieved April 11, 2013 from https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigi4dv7JEQbRjtNK07pFXvNtjARzjUhBt7Ex_ri9q4Lh53I_AVlHpBxs0B8wfa3LwjFizDxnctr_dzeQEi2Ycz0UVstITpUdJPs9_1P30oqFkPNnmfrY4jSWaSEmvChCUCRHBI5Hk-ALgs/s400/choc_top_wa.jpg 

Indosandi, (2008). Cendol. Retrieved 11 April, 2013 from http://ketela.files.wordpress.com/2008/06/cendol.jpg

Coffee Machines UK, (2013). Coffee beans. Retrieved 11 April, 2013 from http://coffeemachinesuk.org.uk/wp-content/uploads/2011/04/coffee-beans.jpg

Letterhead Design

Letterhead Design

First I copied the shape I made for my business card and scaled and rotated it accordingly.

Then I put in my logo and lot address.

Finally I put in my kopitiam name and tagline and adjusted the opacity.

And this is the final product.

Business Card Design

Front and Back

First I created the shape needed using the pen tool.

Then I chose the fill colour and pasted my logo.

Next I typed out the details with a font that I thought represented my brand.

Then, I added in a little more shapes and added a gradient to both the background at the shapes.

I felt there was still an imbalance to the design so I opened another document and started designing a 'coffee bean'. Shown in the picture is a horizontal 'S' and an oval.

Then I used the pathfinder tool to create the desired effect, ungrouped the two shapes and used the distort tool to give them more shape.

I then duplicated them and rotated them around until it became this.

With that, I added in the 'coffee beans' to the design.

The back of the business card was done using the same tools and designs. I just copied scaled and duplicated them from the front part of the business card.

And thus this is the front

and this is the back of my business card.

References

Patricia Magni, (n.d.). Business card, coffee.  Retrieved 9 April 2013 from http://static6.depositphotos.com/1076802/566/v/950/depositphotos_5667640-Business-Card-Coffee.jpg

Vector-EPS, (n.d.). Coffee business cards. Retrieved 9 April, 2013 from http://www.vector-eps.com/wp-content/gallery/photoshop-coffee-business-cards-design/coffee-shop-business-cards-4.jpg

Logo Design

I started with choosing the right font to represent the idea.

Then I started to design the 'cup' part of the logo using the rectangle tool and pathfinder tool.

I distorted the shapes to give it an artistic look (I hope).

I then added facial features using the type tool and various characters of the keyboard.

Finally I added a 'steam' effect on top of the cup which was drawn with the pen tool.

And this here is my final product.

Idea behind the logo

At first I was not intending to make it look like a bearded man wearing a beret but as I was designing I realised that the design looked a lot like a person's face. So I decided to create something that was both a face and a cup. The portrayal of the beret is to give my brand an artistic feel to attract yuppies to my kopitiam. Adolescents these days love the arts so I thought why not. The beard and moustache are to add on to the artistic feel as most artists have some kind of moustache and beard. However the face is of no importance if it doesn't as well show the cup side of it. My kopitiam will be all about coffee and I want to create a brand image that allows artisans to come and enjoy a cup of coffee and (hopefully) work on their latest art pieces.

References
Elena, (n.d.). Royalty free vector logo icon of a collage of coffee designs. Retrieved 7 April, 2013 from
http://logos.co/1024/royalty-free-vector-logo-icon-of-a-collage-of-coffee-designs-by-elena-1405.jpg